The independent scene in the creative industry is taking new dimensions as more and more songs, short films, video blogs start flooding the cyber space. When the leading personalities from kollywood start to enter this space , the scene becomes even more interesting. And when it is for a greater cause, the significance of these contents grow sky high. The Multi-talented T.Rajendar is stepping into independent music for the first time. The song is conceptualised and written by another upcoming multi-talented face in the film industry – Kabilan Vairamuthu. Their association dates back to ‘Kavan’ days when Kabilan was one of the dialogue writer. Now they are back for a even more responsible cause. The song is an effort to voice out the happenings and consequences of the killing alcohol culture in the state. “The song will reflect the mood of the society with an optimistic end” says Kabilan. Bala Murali Balu who had recent hits like Ghajinikanth has composed the tune. The song is set to release in a couple of weeks after which Kabilan & team have plans to shoot the song as a comprehensive music video. Talks are on with few leading artist in the industry to shake legs alongside with T.Rajendar for this significant single.
Tendril Lifotainment is handling the production. Popular digital platform Divo music has bagged the audio rights.