ANDAAVA KAANOM , produced by ‘JSK films’ J.Sathish Kumar along with ‘Leo vision ‘ Rajkumar , starring Shriya reddy is directed by debutante Velmadhi. Interestingly Vijay Sethupathi has played an important character in this film. He had given his voice over to the fulcrum of the movie ” Andaa .
Andaava Kaanom’s audio launch took place in Chennai. The music is done by Ashvamithra. This occasion also celebrated JSK films’s 10th year in Tamil cinema industry.
“I have always had the opportunity to work with Sathish Kumar. He is one producer who knows how to take a movie and reach the audience effectively. He also knows the format and procedures of sending a movie to the national award committee and getting the deserving recognition. We followed his words for ‘Dharmadurai’ and got the recognition. Sathish Kumar is someone who wishes good even if i am his rival ” said R K Suresh
“I directed ‘Sivappu enakku vendum’ stressing the need to have a red light area in Chennai. Obviously the censor board didn’t appreciate the content. But it was Sathish Kumar who came out of the way and bought the movie and released it boldly, reason being he always wanted a good movie to reach the people. Only very few producers have such intentions. I want Sathish Kumar to keep producing the kind of movies he does, forever ” said director Eureka .
“Shriya reddy is a Smitha Patel and Shabana Azmi of Tamil cinema industry. Only a gutsy producer like Sathish Kumar can come up with a movie like Andaava kaanom. I think there is an unintentional competition going on between myself and Sathish Kumar as to who introduces more new directors. I must admit he is leading the race ” said director/actor/producer Manobala.
“Sathish sir’s vision and judgement have always hit the bull’s eye. He was the first one to say that “kooda mela kooda vechu” song Will be a super hit. He knows the audience’s pulse and the trade very well ” said director Balakrishnan.
“When I made ‘naduvula konjam pakkatha kanom’ , many distributors watched the movie, recommended to trim the movie and ultimately didn’t like the movie. It was Sathish Kumar who came forward to release the movie. He spread the word that the movie had been trimmed 20 mins but the truth is that we didn’t even trim at all. It reached the audience so well. Only directors will know and understand other director’s struggle and wait to make a movie and release it successfully ” said director Balaji Dharaneedharan.
“Its been 9 years since i acted last in a movie. When director Velmadhi narrated the script to me I asked him if the character is similar to the one I played in ‘Thimuru’. He simply said , “Don’t think about Thimiru, this will be the best movie of your career, please don prepare anything for this role. Just come for the shooting with a open mind ma’am “. Very patiently he taught me the Madurai slang. Without JSK Sathish this movie would not have happened ” said Shriya reddy.
” Without committing any huge hero or doing a big budget film, to sustain successfully in the industry is a huge achievement. It is very common for a director and the producer to have a rift when the movie’s release gets delayed. But I don think any of JSK’s directors including myself have had any such problem with Sathish Kumar. That’s only because of his transparency. For our movie ‘Tharamani’ censor board accept to give U/A certificate after 14 cuts. But it was Sathish Kumar who boldly said it’s ok to get a A certificate but there should not be any cuts . Such is his passion, judgement. It is difficult to come across such a producer. I am sure ‘Andaava Kanom’ will have many interpretations and will be loved by the audience ” said director Ram.
“Director Velmadhi said he is going to train and make around 300 people from a village to act in Andaava kanom. And he did it. When he come and narrated ‘Andaava kaanom’ the only and the first actress that came to my mind was Shriya reddy. If my judgement is right , I think this movie will bag a lot of honors in the coming year’s national awards. We have also decided to release ‘Tharamani’ on August 11th along with our very own thala Ajith sir’s Vivegam ” said producer JSK Sathish kumar.
Directors Selvabharathi, Krishna, Bramma, Lakshmi Ramakrishnan, Karthik Rishi, Ranjith Jeyakodi, actor Venkat subha, Jazz cinemas Kannan, producer Leo vision Rajkumar, albert, actors Ilayaraja, Vinoth, actress Naveena, music director Ashwamithra, lyricish Madhurakavi, director Velmadhi attended the event . All the celebrities and dignitaries were presented a memento by JSK Sathish kumar.