These days, ‘Teasers’ have become the predominant ID cards of a movie and it involves a heavy level of efforts to present it perfectly. It’s almost like hinting about a film’s premise in not less than few seconds. With the emergence of social media and YouTube viewership factors, it means strictly following the theory ‘First impression is the best impression’. The 45-second teaser of Bodhai Yeri Buddhi Maari has significantly nailed it in these vistas as it instantly gets whelmed with positive response.
Filmmaker Chandru KR says, “First and foremost, I would like to thank Suriya sir for his generous gesture of unveiling our teaser. While we were much doubtful whether he would take his team to channelize his interest towards a small project like this, he surprised us enthusiastically. It wasn’t just about the formal words on the social media page, but he personally appreciated us for the perfect packaging of this teaser.”
While briefing about the story behind the teaser cuts, he reveals, “It’s quite obvious that ‘Teasers’ have become a major element of promoting a film. We have come across many instances, where content driven films despites not having big names involved have managed to capture the attention audiences with teasers. This instilled in us the urge to present a teaser that would give a hint about what Bodhai Yeri Buddhi Maari is all about. Having decided to present the teaser with duration of 45 seconds, we had a lease of acute challenge to establish all the characters in the film. So we decided to bring in the protagonist alone (played by Dheeraj) for the first few seconds, let’s say the first half followed by rest of the characters in the latter part. We are so happy that many have exactly perceived this teaser pattern and have appreciated us. We will be soon bringing out the theatrical trailer that will emphasize more upon the film’s theme and characters involved in the drama.”
Featuring Dheeraj, Dushara and Pradaini in lead roles, Bodhai Yeri Buddhi Maari has Radharavi, Charlie and Ajay in important roles. Chandru KR makes his directorial debut with this film, which is bankrolled by Sreenidhi Sagar for Rise East Creations. The technical team comprises of Balasubramaniam (Cinematography), KP (Music), Arivu, Muthamil & Sudhan Bala (Lyrics), V.J. Sabu Joseph (Editor), Gopi Anand (Art), ‘Rugger’ Ram Kumar (Stunts), Sheriff (Choreography) and Poornima Ramasamy (Costumes).