Sony YAY! Throws a 75 Days Non-Stop Bash for Kids!

Sony YAY! the Ultimate Destination of Happiness for kids has already entrenched its position as one of the favourite TV channels for kids. To rejoice in the happy and celebratory months that the festive season rings in, the channel is bringing a bundle of special gifts for all their little fans to look forward to! ‘Party 75’ – a party on TV, that unveils all new episodes and movies until new year – giving kids a total of 75 days of non-stop party and unlimited entertainment! Having kicked-off on 15th October, the festivities will carry on with the party spirit till January 1.

The channel aims to add a dash of fun to the upcoming festivals i.e. Diwali, Christmas and the New Year and make them more memorable for kids. Party 75, will bring in new episodes of the popular show KickO and Super Speedo, where KickO will continue with his fight for the right with new deadly villains. The Musical Jodi, Guru Aur Bhole, is here to bring more music and dance with their latest episodes. The banter between Honey Bunny and their gang is crazier with the new episodes of Sab Jholmaal hai. The party doesn’t stop here, the much-loved duo Honey Bunny are ready to raise excitement with three brand new movies, each being more exciting than the other. Kids will learn a kick or two with Honey Bunny in the Kung Fu Challenge, while Honey Bunny in Haunted House will provide a nail-biting experience,. Moreover, the word, ‘team’ is all set to get a new meaning with Honey Bunny as Super Team X. Each one of these new episodes and films will make TV watching a super YAY! experience for the kids.

While the Party is on full swing on TV, the party mood is equally exciting on-ground. Sony YAY! took the Party 75 van to 83 cities, where kids got to experience the party on wheels with exciting show specific games and gifts that is successfully engaging with kids across the entire country. Sony YAY! makes it a point to be at every place where kids are and hence being part of all festivals, Carnivals and region centric interactions enables the kids to meet their favourite toons – bringing alive their TV experience. The virtual interaction with Sony YAY! across its social platforms too is dipped in the Party 75 theme. The exciting Party 75 ‘Move to Groove’ contest prompts kids to dawn their party attire and groove with the Sony YAY! characters with a party step. Kids can also catch their cool dance moves that they have shared on Sony YAY! Digitally, Kids are encouraged to send their “party ready” pictures which can win them a chance to party and meet their favourite toons.

Sony YAY! believes in delivering happiness and making memories with kids through this festive season. Party 75 aims at fulfilling the channel’s belief, where kids get to see new avatars of their favourite toons non-stop for 75 days!

Comments: Leena Lele Dutta, Business Head, Sony Pictures Networks India, Kids Genre “We have always focused on giving the best of the best to the kids in form of our offerings. The festive season is the favourite time of the year for every kid. And what better way to contribute to their excitement than giving them fresh content of their favourite shows and fresh movies. I wish every viewer and their family a fun-filled holiday season and with Party 75, hope that our offerings will bring a smile on their faces.

About Sony YAY!

Sony YAY! is the first kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment. The channel’s content is unique, fresh, and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Guru Aur Bhole – a musical comedy, Sab Jholmaal Hai – a comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super gadget car who are out to save Sun City. Available in Hindi, Tamil, Telugu, Bengali and Malayalam. Sony YAY! is the first kids’ channel to be available in 5 languages. This year, the channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are

About Sony Pictures Networks India (SPN)

Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 32 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition.

Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.

Media Contacts:
Asmeeta Gidwani: asmeeta@thinkink-communications.com
Priyanka Harsora: priyanka@thinkink-communications.com

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