Sony YAY! Kick-Starts The Festive Season With ‘YAY! Party 75 On Wheels’!

As children around the country prepare to welcome the festive fervor, their favorite channel Sony YAY! is bringing them everything that they could possibly want to add to the fun feast this festive season. Bringing to their city the ultimate ‘YAY! Party 75 on Wheels’, this van, filled with all things exciting and mazedaar that is sure to fascinate and captivate children all at the same time. The van will bring celebrations to every street across the country like they are bringing celebrations to every TV screen – all this with Party 75. The party on TV showcases all new episodes and movies until January – giving kids 75 days of non-stop party and unlimited entertainment!
This ‘YAY! Party 75 on Wheels’ will bring innumerable surprises for children across, Tamil Nadu. The festive bonanza will showcase new episodes of Guru aur Bhole, KickO and Super Speedo, Sab Jholmaal Hai and 3 brand new Honey Bunny movies Honey Bunny in Kung Fu Challenge, Honey Bunny in Haunted Mansion, Honey Bunny as Super X Team – all in 75 days! And the van will not be any less! From games where kids need to keep up with a Sab Jholmaal Hai rap to showcasing their KickO style kicks, the van will have it all. Contests, quizzes, and lots of prizes…the van, the one stop destination for happiness, will give children a chance to have unlimited fun with their best friends.
Kicking off its journey in Chennai, the van will travel across the city, giving the little ones an opportunity to experience the spirit of the channel to the fullest.
The van taps close to 84 cities in India, giving children the perfect reason to celebrate this festive season with a twinkle in their eye and a broad smile on their face.
Hop onboard the party wagon coming to your state!

About Sony YAY!
Sony YAY! is the first kids offering from Sony Pictures Networks, India. Its vision is to be a part of kids’ everyday lives through various endeavours. A channel targeted at kids aged 2 – 14 years, Sony YAY! is here to set new standards and benchmarks in kids’ entertainment. The channel’s content is unique, fresh, and relatable and is produced in India. The channel, within one year, produced 6 original shows which include Guru Aur Bhole – a musical comedy, Sab Jholmaal Hai – a comedy with hilarious adventures of an odd team of pets, Paap-O-Meter- a unique laugh-out-loud ghost comedy and KickO and Super Speedo – a tale of a super-kid and his super gadget car who are out to save Sun City. Available in Hindi, Tamil, Telugu, Bengali and Malayalam. Sony YAY! is the first kids’ channel to be available in 5 languages. This year, the channel has entered into licensing and merchandising, making their endearing characters a part of kids’ lives wherever they are

About Sony Pictures Networks India (SPN)
Sony Pictures Networks India (SPN), is a subsidiary of Sony Corporation which owns and operates the Sony Entertainment network of television channels.

SPN comprises 32 channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, the English movie channels; LePlex HD showing critically-acclaimed Hollywood films; AXN and AXN HD, the channels showcasing the best in Reality, Entertainment and Drama; Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; MIX a refreshing Hindi music channel; ROX HD, a channel for contemporary Hindi music; YAY!, the kids entertainment channel; Sports Network comprising 11 sports entertainment channels – SONY SIX, SONY SIX HD, SONY ESPN, SONY ESPN HD, SONY TEN 1,  SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD, SONY TEN GOLF HD; Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform, SPN Productions, the networks’ film production arm and Sony Pictures Networks Distribution Pvt Ltd. (SPND) that distributes the networks television channels across different genres and languages through multiple content delivery platforms. SPN reaches out to over 700 million viewers in India and is available in 167 countries.

The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including the ‘Aon Best Employers India’ Award in the 2017 edition in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners, listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India in 2017 and adjudged one of India’s Great Mid-Size Workplaces for its distribution business by the Great Place To Work® Institute in the 2017 edition.

Sony Pictures Networks India Private Limited is in its 23rd year of operations in India. Its subsidiaries include Sony Pictures Networks Distribution India Private Limited, MSM-Worldwide Factual Media Private Limited, MSM Discovery Private Limited, Taj Television (India) Private Limited, Aqua Holding Investments [Pvt.] Ltd., and Bangla Entertainment Private Limited.

Media Contacts:
Asmeeta Gidwani: asmeeta@thinkink-communications.com
Priyanka Harsora: priyanka@thinkink-communications.com

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