NAC jewellers known for their legacy and huge brand value have stepped into the Cinema industry. They launched their all under one roof post production studio ‘KNACK STUDIOS’ in Radhakrishnan Salai, Mylapore. KNACK STUDIOS is a posh, state of the art 15000 sq feet space. Actor Surya unveiled Knack studios’s logo, Kalaipuli Dhanu opened the Audio studio and R B Choudary opened the video studio. KNACK STUDIOS’s founder Mr.Anandha padmanaban who gave the welcome speech said , ” I am very honoured to see such celebrities attend our event. Actors act in front of camera and we act in front of our customers. My son is friends with many actors. It is not easy to start and establish a jewellery shop in a place like Mylapore which has a high literacy rate. We did that. After that we started many branches. Once i promised my son that i will start 3 branches on the same day and I did it, only because of my self belief. My son started the successfully running STYLORE fashion store. One needs to follow unique techniques to achieve success in business. We always look out to make profits through affordable costings. KNACK STUDIOS’s managing director Mr.Anand Ramanujam said , ” My father gave me the entire responsibility of starting and taking care of our T nagar branch. Since i did that successfully he had no second thoughts when i proposed him the idea of KNACK STUDIOS .I can assure the same high quality and standards in Knack that we have been providing in NAC jewellers. KNACK studios’s president Mr.Harish has brought in many fresh changes in myself. Audiographer shreedhar sir’s son Vinay was the catalyst for the idea of KNACK STUDIOS. KNACK studios president Harish said , ” I had to roam around with a hard disk to various studios for the post production when i was working as an assistant director before. That is when i thought how if all the facilities are available under one roof. That idea gave birth to KNACK studios. We have designed this studios according to the customer’s needs “. KNACK studios in collaboration with Sony Music have started ‘ The Madras gig “. Independent musicians and independent bands can make use of ‘ The Madras gig’ to showcase their talent. Music director Anirudh and lyricist Madhan Karky launched ‘The Madras gig ‘ , whose aim is to bring out new talents to this world. Sony music’s Ashok parvani was also present for this launch. Speaking on this launch music director Anirudh said , ” Anand was my college senior. When I went to Los Angels I saw the studios with amazing gardens, recreation zones and lounges. A creator needs such an working environment. I am glad KNACK studios is designed with such standards. I am sure KNACK studios will be a huge hit ” . The event was also attended by Hip hop Aadhi, producer Srinivasan , ‘Escape artist’ Madhan , director Sundar C and was hosted by Jagan.